Keyword and keyphrase research results can play an important role in the words and phrases you use within your web site's information architecture. For instance, you might use keywords and keyphrases in your global and local navigation, your category labels, page <title> element text, <heading> element text, and internal links.

Using these terms in conjunction with the checklists from Chapter 5, Web Site Usability: Focusing on the User and Chapter 7, Information Architecture not only helps your web site visitors find information more readily-it helps your site achieve good search engine ranking, too!

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